Reference-based pricing (RBP) may be the most powerful tool
employers have ever had to control costs and demand value for their healthcare
plan spend.
We can loosely think of modern health insurance in a few
phases:
·
1980 – 2000:
The Age of the Health Maintenance Organization (HMO)
o
This was a time of ‘managed care’ where patients
were required to get referrals to specialists and a primary care physician was
at the center of care delivery.
Employees largely reject HMO’s because they did not want restrictions on
choice regardless of the cost containment provided by HMO’s.
·
2000-2010: The Age of the Preferred Provider
Organization (PPO)
o
In reaction to employees rejection of HMO’s,
carriers and employers shifted to a PPO-centric approach. These plans had few cost containment
mechanisms and allowed employees to go straight to a specialist without a
referral.
·
2010-2020:
The Age of Obamacare and rising deductibles
o
The Affordable Care Act (aka Obamacare) was
passed in 2010 and ushered in an overhaul of the health insurance
industry. Insurance carriers could no
longer underwrite for pre-existing conditions, all plans had to include a
baseline of benefits, employers with over 50 employees were required to provide
health insurance to employees, and much more.
As a result of these new requirements, premiums skyrocketed and
employers increased deductibles to help moderate the increases in premiums.
What will this decade mean for health insurance? We think this is the decade where employers
step in and take control of their health plans back from insurance
carriers. It will be a necessity for
many employers who must provide coverage but cannot absorb continued rate
increases. Regardless of one’s opinions
of insurance carriers, we do know that they have not been able to stop
healthcare costs from growing at the rate of inflation or less. The network model for health insurers appears
to becoming obsolete as hospitals consolidate and the carrier’s believe they
must pay any reimbursement to keep all major hospitals in their network.
The primary tool for employers to take back control is
called Reference-based pricing (RBP).
The concept is simple. Instead of
relying on an insurance carrier’s network, employers will set reimbursement for
medical services on a benchmark, typically Medicare. This allows for transparency and most
importantly, greatly reduced unit prices for the employer’s health plan.
Under an RBP plan, an employer would set a reimbursement
rate, commonly 150% of Medicare, and reimburse providers based on this
rate. That means that providers will get
50% more than they do from Medicare for the same services. Medicare is used as a benchmark because it is
tasked with determining a fair and reasonable reimbursement for providers. RBP can drastically reduce costs and the
reason is that major carrier networks are typically reimbursing hospitals
300-500% of Medicare!
RBP is the most powerful and cleanest tool employers have
had to control healthcare costs. It
removes the hassles of staying in-network for employees, it sets a maximum for
what the plan can pay providers, it mitigates the cost of shock claims, it
stabilizes renewals, and it allows for further customization by doing things
like Direct Contracting between the employer and a provider.
If moving from a standard plan with a major network, an
employer can maintain the identical benefit design, maintain the same financial
structure (no additional financial risk), and often reduce premiums by
30-40%.
While the advantages are huge, there are risks. The key risk in RBP is the risk of a balance
bill. Balance bills are rare, generally
occurring in 1-2% of claims, but the risk does exist and can create
consternation among employees. This
scenario occurs when an employee receives services from a provider and the
provider rejects the reimbursement from the plan after the fact and chooses to
bill the member directly for the difference of what the provider expects to be
paid and what the plan paid.
RBP plans build in many defense mechanisms to address
balance bills. First, an RBP plan
typically contracts with a firm providing Negotiation Services for
providers. Often, providers simply do
not understand how an RBP plan works and will accept reimbursement after
learning about the plan. Some plans
allow for a corridor to increase reimbursement to providers in order to settle
the balance bill. In exceptionally rare
cases, a plan uses legal services built-in to the plan to settle the balance
bill with the provider. These
settlements can be acrimonious, but to date, there is no precedent for a case
going to court.